Microsoft expected to discontinue its Lumia brand by end of 2016. The company expected to continue selling Lumia devices till stock lasts. Microsoft announced permanent rate cuts for Lumia phones earlier. There was a time when Microsoft couldn’t stop talking about the innovation it was trying to bring to the smartphone market with its Lumia devices. The company believed that the line-up, tagged with its mobile platform, could compete with the likes of Apple and Google. However, things seem to have not gone according to the company’s plans. Latest reports now suggest that the company might discontinue its “Lumia” brand by the end of this year. According to a report by WinBeta, which quotes a company insider, Microsoft might bring an end to its Lumia brand of devices in December this year. Anyone who has been keeping the track of the company will not find this piece of news to be very shocking, as Microsoft has been struggling in the smartphone space, and even gave a permanent pric